December 1, 2023

THE 74 Closes In On Final Stories At 201 East 74th Street On Manhattan’s Upper East Side

Kicking off YIMBY’s annual year-end construction countdown of the 31 tallest buildings under construction in New York City is THE 74, a rising 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and an accompanying collection of residential amenities.
Rafael de Cardenas is the interior designer for the amenity spaces and the residences, which are being marketed by Corcoran Sunshine Marketing Group and will include half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, a single free-standing townhome, and a duplex penthouse.
Press Builders is the general contractor for the project, which is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small panhandle extensions to East 74th and East 75th Streets.

The reinforced concrete superstructure is reaching the top levels, while the metal stud frames are being installed across the podium and lower levels. YIMBY expects THE 74 to top out sometime later this winter.

YIMBY released a set of new exterior renderings for the project last month, showing a much cleaner design than the previous iterations. The exterior is comprised of pleated white terracotta panels, a grid of floor-to-ceiling windows with dark mullions, and a tall mechanical bulkhead above several setbacks, including one topped with a landscaped terrace. The building starts off with a narrow seven-story podium, followed by a cantilever to the south at the base of the main tower. The rest of the floor plates then continue in a repetitive stack up to the stepped crown.

Pricing starts at $2.975 million for two-bedrooms, $4.8 million for three-bedrooms, and $12.5 million for full-floor residences. Amenities will include an entertainment suite with a catering kitchen and videoconferencing room, a children’s playroom, a fitness center with a Pilates studio, and a lobby lounge overlooking a private garden.

THE 74’s completion date is set for the summer of 2025, as noted on site.