
Why Art Deco Still Owns New York’s Luxury Real Estate Scene
Why Art Deco Still Owns New York’s Luxury Real Estate Scene
Art Deco has never been subtle, and that’s exactly why it still works. The style is rooted in confidence: sharp geometry, rich materials, and a love of drama that feels intentional rather than excessive. In New York City, where architectural history and modern ambition constantly overlap, Art Deco continues to evolve rather than stand still. Today’s buyers aren’t looking for replicas of the 1920s; they want homes that capture the glamour and precision of the era while fitting seamlessly into modern life.
Across the city, a new wave of Art Deco-inspired residences is doing just that. These homes borrow the elegance, rhythm, and craftsmanship of the original movement and reinterpret it with contemporary layouts, updated finishes, and a strong sense of lifestyle. Here’s a closer look at three standout properties currently on the market that show how Deco is being reimagined for the 2020s.
Deco Grandeur, Reimagined in the Sky
THE 74, Floor 27 | $13,400,000
At THE 74 on the Upper East Side, Art Deco shows up as elegant on a grand scale. This full-floor, five-bedroom, four-and-a-half-bath residence begins with a private elevator gallery, a classic symbol of pre-war luxury that still feels relevant today. The sense of arrival is deliberate and refined, setting the stage for what unfolds inside.

Interiors by Rafael de Cárdenas interpret Deco through texture and restraint rather than overt ornamentation. Sculptural neutrals, fluted surfaces, warm woods, and richly veined marbles reference the streamlined aesthetic of the era while keeping the space firmly rooted in the present. The palette is calm, but never flat, allowing light and material to create depth throughout the home.
Every room feels composed, with proportions that support both entertaining and everyday living. The result is a residence that feels polished and architectural, yet warm enough to live in comfortably. It’s Deco distilled into something modern, confident, and quietly luxurious.
Listed with Barbara Russo, Christopher Salierno, and MariaElena Scotto of Douglas Elliman.
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