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Lux Expose
December 3, 2025

Luxury Buyers Want Pilates, and These Buildings Deliver

New Year energy has a way of changing what people want from home. In luxury real estate, wellness isn’t a bonus anymore. It’s part of the daily baseline. The amenity that keeps showing up on must-have lists for buyers and renters is the Pilates studio, and it’s easy to see why. 

Pilates works for the way New Yorkers actually live. It builds strength, improves posture, and supports flexibility without pounding joints. It’s focused and efficient, and it fits into busy schedules. A dedicated studio inside the building makes consistency feel natural. No commute, no weather excuses, no packed class across town. Just a clean, calm space that makes showing up feel simple.

Two new developments are doing this especially well, one in Manhattan and one in Brooklyn. 

THE 74 Brings Pilates Uptown in Style 

THE 74 is an Art Deco-inspired condominium rising on the Upper East Side, and it’s arriving with the kind of polish the neighborhood is known for. The building’s fitness offering sits on the 17th floor, which already makes a statement. Wellness is treated as something elevated, not something hidden away in a basement. 

The fitness center is outfitted with a full suite of high-tech equipment, and right next to it is a separate Pilates studio. That “separate” part matters. This isn’t a reformer squeezed into a corner. It’s a space designed for controlled movement, concentration, and getting real results. Add in the wide skyline views and the whole routine feels less like a chore and more like a daily reset. 

THE 74 is clearly built for residents who want luxury to support their lifestyle, not distract from it. The building’s amenity approach makes wellness feel like part of the home’s identity, which is exactly what modern buyers are looking for. 

499 President Makes Pilates a Brooklyn Standard 

In Gowanus, 499 President is showing how wellness has become a core expectation in new rental living. The neighborhood is in full transformation mode, and this development fits right into that new chapter: modern, design-forward, and built for people who want city life with a little breathing room. 

The fitness center sits beside a lush interior courtyard, giving workouts a softer, greener vibe than the typical urban gym. Inside, residents enjoy a full range of high-tech equipment, along with extras such as a golf simulator. The dedicated Pilates studio ties it all together. It signals 

that renters want the same thoughtful wellness programming that condo buyers expect, and the market is listening. 

With a wide array of amenities across the building, 499 President turns wellness into something residents can actually maintain. It supports routines that last past January. 

Pilates Studios Are the New Luxury Essential 

THE 74 and 499 President make one thing very clear. Luxury living in New York is about more than finishes and addresses now. People are choosing buildings that help them live better every day. Pilates studios do that quietly and effectively. They make wellness feel close, doable, and built into the rhythm of home. 

For anyone starting the year focused on feeling stronger and healthier, these developments are meeting the moment in a way that feels smart, modern, and genuinely livable.