Elad Group celebrates a model reveal at the luxe new building The 74 on the UES, curated by Artemest with Piaget.

On a late May Tuesday evening, The 74 – the Upper East Side’s newest luxury address – partnered with Piaget for a private jewelry shopping salon, welcoming top clients and tastemakers for an intimate evening of high design and high jewelry.

A Full-Floor Home with Italian Craftsmanship, Panoramic Views, and Museum-Level Design Elevates the New York Real Estate Landscape

Rising with sculptural grace at 201 East 74th Street, THE 74 is Manhattan’s newest architectural darling – a design-forward tower that redefines what it means to live well on the Upper East Side.

Façade installation has reached the crown of THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side.