PRESS

NOVEMBER 13, 2023
YIMBY

NEW RENDERINGS REVEALED FOR THE 74 AT 201 EAST 74TH STREET ON MANHATTAN’S UPPER EAST SIDE

YIMBY has an exclusive look at the latest renderings for THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of amenities. Rafael de Cardenas is the interior designer for the amenity spaces and the homes, which are being marketed by Corcoran Sunshine Marketing Group and will include half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, a single free-standing townhome, and a duplex penthouse. Press Builders is the general contractor for the project, which is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small extensions to East 74th and East 75th Streets.

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NOVEMBER XX, 2023
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XXXX has an exclusive look at the latest renderings for THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of amenities. Rafael de Cardenas is the interior designer for the amenity spaces and the homes, which are being marketed by Corcoran Sunshine Marketing Group and

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Manhattan’s Upper East Side has long been associated with heritage, history, and timeless elegance. However, with the unveiling of THE 74, a striking contemporary tower developed by the renowned Elad Group, the neighborhood is undergoing a transformation, ushering in a new era of modern luxury living. Situated at 201 East 74th Street, this exclusive collection of 42 residences represents a departure from the traditional Upper East Side aesthetic, offering a fresh perspective for discerning buyers seeking sophistication and style.

OFF THE MRKT
February 6, 2024

In the storied streets of Manhattan's Upper East Side, a neighborhood synonymous with classic elegance, a new architectural marvel is making waves. THE 74, the latest masterpiece from Elad Group, renowned for their iconic transformations of The Plaza and 108 Leonard, is redefining luxury living in a district known more for its heritage than its hype. This isn't just another upscale residence; it's a bold statement of contemporary style in a neighborhood steeped in tradition.

From Maria Sharapova picking up a Montecito home to a new and notably stylish building on the Upper East Side launching sales, there’s always something to learn in the world of real estate. In this roundup, AD PRO has everything you need to know.

Elad Group, a New York City-based residential developer, announced that sales have begun for The 74 condominium development at 201 East 74th St., boasting architecture by Pelli Clarke & Partners and interiors from Rafael de Cárdenas.

SUNDAY TIMES
January 28, 2024

At the southern end of Central Park, with views towards the mansions of the Upper East Side, 111 West 57th Street is one of the tallest and skinniest skyscrapers on New York City's so-called Billionaires' Row. Last year a penthouse in the 82-storey building, known as Steinway Tower, was sold for $52 million (about £41 million), a high price even for a city accustomed to big deals.