Rarely has an opportunity so exceeded its promise.
On 74th street — a legacy block on Manhattan’s Upper East Side, a fresh response to the neighborhood’s age-old sophistication has arrived.
On 74th street — a legacy block on Manhattan’s Upper East Side, a fresh response to the neighborhood’s age-old sophistication has arrived.
Meet the chic new “it” building—meet THE 74
Visit the Sales Gallery
“THE 74 is a contemporary design of sparkling refinement – animating its surroundings with artful geometry.”
Architecture


THE FAcADE
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THE SCULPTURAL EFFECT


Syncopation in action on the building’s pleated surface as various tile layouts are considered.



The arrival
“THE 74 emanates high style, with a strong sensibility that is both urban and calming. With the exacting yet lush interiors we’ve appointed, it will become the chicest address on the Upper East Side.”
INTERIOR DESIGN
