Elad Group, a leader in luxury real estate development renowned for landmark conversions and design-driven new construction, is celebrating a standout year marked by major global awards and milestone sales across its New York City portfolio.

At 108 Leonard in Tribeca, Elad’s transformation of the historic McKim, Mead & White building has translated into both international recognition and sustained buyer demand—highlighted by the high-profile sales of Penthouse North alongside the Clocktower Penthouse recently entering contract. The neoclassical landmark, meticulously restored and reimagined with Parisian-inspired interiors by Jeffrey Beers International, is now 95 percent sold, with 154 of 166 homes closed. Luxury Lifestyle Awards named 108 Leonard one of the TOP 100 Luxury Residences of the World 2025, awarded it Best Landmark Conversion, and recognized the Clocktower Penthouse as Best Luxury Penthouse, underscoring the project’s status as a global benchmark for adaptive reuse and high-end design.

On Manhattan’s Upper East Side, Elad’s ground-up tower THE 74 has emerged as a case study in what high-net-worth buyers want in 2025: larger, design-forward residences with three, four, or five bedrooms and generous entertaining space. The penthouse at THE 74, last asking $25 million, is now in contract following the sell-out of the building’s three-bedroom collection and multiple recent sales in its five-bedroom series, highlighting a clear shift toward expansive homes that balance privacy and livability. Architecture by Pelli Clarke & Partners, interiors by AD100 designer Rafael de Cárdenas, and an intimate collection of just over 40 residences—many with Central Park views and no more than three homes per floor—have cemented THE 74 as the neighborhood’s new “it” building for design-conscious buyers. 

Elad Group itself was honored among the TOP 100 Real Estate Developers of the World 2025, reflecting the strength of its broader portfolio and its commitment to thoughtful, best-in-class design. The firm’s marketing and sales leadership were celebrated as well: Elyse Leff, Executive Vice President of Marketing and Sales, was named NYC’s New Development Marketing & Sales Person of the Year by the BUILD Real Estate & Property Awards, while Elad Group and Douglas Elliman Development Marketing were finalists for Marketing Team of the Year at Commercial Observer’s Breakthrough Awards.

“These honors validate our commitment to craftsmanship, proportion, and purpose, “said Elyse Leff. “At Elad Group we are creating homes that are not only beautiful, but truly considered. Buyers are increasingly focused on how a space makes them feel, there’s an emotional component to luxury real estate that’s hard to quantify, but absolutely crucial. How we think about luxury, our understanding of what today’s buyers are responding to, and our belief that thoughtful design will always remain timeless are at the forefront of everything we do, and these recognitions are a testament to that work.”

About Elad Group

Elad Group is one of the nation’s leading real estate companies, responsible for the acquisition, development and conversion of architecturally significant residential and commercial properties in key markets throughout North America. Since its inception, Elad has focused most closely on building its portfolio in two key areas: acquiring landmark properties with potential for restoration and conversion as ultra-luxury residential buildings and developing distinctive new ground-up residential properties that offer premier design elements and exclusive amenities. Throughout Elad’s history, the firm has adhered to exacting standards with regard to the preservation of historic exterior and interior features. https://www.eladgroup.com/.

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