On Manhattan’s Upper East Side, luxury real estate has a new benchmark. Rising above 74th Street, THE 74—an elegant 32-story tower by Elad Group with architecture by Pelli Clarke & Partners—has unveiled a meticulously curated residence on its 27th floor in collaboration with Italian design authority Artemest. The result is a home that reads like a private design gallery, offering prospective buyers an opportunity to own a full-floor residence with panoramic views, sculptural interiors, and the finest expressions of contemporary Italian craftsmanship.

A New Chapter in Upper East Side Luxury

Designed for the discerning buyer, the 3,815-square-foot, five-bedroom, 4.5-bathroom residence occupies the entire 27th floor and is being offered as a turn-key home. Every square inch of the space has been refined through Artemest’s meticulous lens, merging timeless Italian artistry with the urban sophistication of New York City.

This partnership between Elad Group and Artemest speaks to a growing demand for residences that go beyond luxury—they tell a story. In this case, it's a story written in Murano glass, Canaletto walnut, brushed bronze, and Venetian silk, set against a cinematic backdrop of Central Park, the Midtown skyline, and the East River.

Curated by Artemest: An Artful Study in Space and Storytelling

Walking through the residence is akin to stepping into a contemporary design anthology. In the foyer, a blue console inspired by butterfly wings establishes the home’s poetic tone. A custom blush Murano glass chandelier hovers above the living room, casting a soft, ambient glow that plays off sculptural furniture and expansive windows.

In the study, icons of modernist design—leather armchairs by Le Corbusier, Jeanneret, and Perriand—are paired with a Canaletto walnut writing desk and modular bookshelves. The den embraces artistic flair with a cube-form sofa and Gio Ponti’s Luna Pendant Lamp, both functional and deeply expressive.

The bedrooms are quiet sanctuaries, each framed with bespoke wooden furnishings and softly integrated lighting, while still taking full advantage of the 360-degree views that surround the building.

Bespoke Bedroom Framing Sweeping Central Park and Skyline ViewsPhoto Courtesy of THE 74

Elevating Everyday Objects into Design Statements

The residence’s detailing extends far beyond the large-scale furniture. Decorative accents include a library curated by Assouline, whose design-forward titles double as visual storytelling. Even the personal care accessories have been chosen with intention—Eredi Zucca, a refined Italian grooming brand, lends masculine elegance to the dressing areas with a blend of form, fragrance, and heritage.

Artwork throughout the home comes from a partnership with local gallery Lincoln Glenn, featuring color field paintings and abstract expressionist works by Sherron Francis and Gene Hege—artists known for reshaping New York’s cultural language. Their inclusion underscores the building’s architectural vision, which itself draws from traditional materials like terracotta and gives them new life through a contemporary lens.

Pricing, Access, and A Seamless Home-Buying Experience

The full-floor 27th-floor residence is currently on the market for $13,400,000, with pricing for furniture and art available upon request. It is ready for immediate occupancy, and interested buyers can tour the home through the sales gallery at 1277 Third Avenue. Douglas Elliman Development Marketing serves as the exclusive sales and marketing agent.

This approach—pairing luxury living with turn-key, design-forward staging—is emblematic of a broader shift in high-end real estate. Buyers are increasingly seeking not just property, but a complete aesthetic vision and sense of place.

The Vision Behind THE 74

With just 41 homes and no more than three residences per floor, THE 74 offers privacy and architectural distinction. The facade—crafted from ivory terracotta—nods to the city's Art Deco past, while interiors by AD100 designer Rafael de Cárdenas deliver sculptural minimalism, floor-to-ceiling windows, and bespoke detailing throughout.

Amenity spaces at THE 74 are curated to feel like intimate extensions of the home. On the ground floor, a library lounge and wet bar overlook a private garden, while higher floors house a private dining room, Pilates studio, children’s playroom, and a state-of-the-art fitness center with views.

Curated Wall Art Meets Refined Italian Craft in Sunlit KitchenPhoto Courtesy of THE 74

Artemest’s Signature Touch

Founded in 2015, Artemest has become a global authority on Italian craftsmanship. With a network of over 1,000 artisans across Italy, the brand seamlessly integrates contemporary design with centuries-old techniques. This latest staging at THE 74 exemplifies Artemest’s ability to tailor bespoke residential experiences that are both aesthetically extraordinary and commercially viable.

“Our approach to home staging transcends mere functionality—it’s about telling a story of elevated living through the timeless beauty of Italian craftsmanship and design.”

Marco Credendino, CEO of Artemest

This is more than a property unveiling—it’s a statement on what high-design living in New York can look like when true artistry leads the way.