Elad Group Hosts Expert Panel on New York City Luxury Real Estate at THE 74

THE 74 | New York, NY

Elad Group brought together leading minds in real estate and wealth management for an inspiring panel discussion in a spectacular full-floor residence at THE 74 on the Upper East Side. The event was framed by breathtaking horizontal Central Park views— a fitting backdrop for a spirited and insightful conversation about the city’s enduring appeal.

Moderator Kael Goodman, CEO of real estate data platform Marketproof, guided a dynamic discussion among prominent experts including:

• Susan de França, President & CEO, Douglas Elliman Development Marketing
• Richard Ferrari, President & CEO, Brokerage for Douglas Elliman’s NYC & Northeast Region
• Robert Gilman, Wealth Partner, Managing Director at JP Morgan

These voices shared real-time market data, personal insights, and on-the-ground trends, equipping VIP residential agents with powerful talking points to energize client conversations this fall.

During the discussion, panelists agreed that Manhattan’s ultra-luxury real estate market is not only resilient but ascendant. They noted a steady decline in new development inventory, particularly larger apartments, which has made turnkey luxury residences like those at THE 74 especially attractive to high-net-worth buyers and multi-generational families. A key takeaway was the shortage of four-bedroom-plus condominiums, underscoring the scarcity of prime offerings in highly sought-after neighborhoods.

Ferrari and de França highlighted the Upper East Side’s evolving appeal, blending an iconic lifestyle with fresh restaurants, private clubs, and wellness amenities. Gilman emphasized real estate’s critical role in wealth planning and transfer strategies, pointing to buyers’ heightened urgency in light of anticipated tax law and mortgage rate changes. Overall, the panel underscored how the “15-minute city” lifestyle, along with privacy and a strong focus on wellness at THE 74, continues to drive market momentum.

The evening’s lively discussion took place against dramatic Central Park vistas, with agents enjoying light refreshments and networking before and after the session. Sales and marketing teams offered tours of the residence and shared insights on THE 74’s unique luxury lifestyle and Upper East Side location.

Image credit: Yvonne Tnt/BFA

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