PRESS

NOVEMBER 13, 2023
YIMBY

NEW RENDERINGS REVEALED FOR THE 74 AT 201 EAST 74TH STREET ON MANHATTAN’S UPPER EAST SIDE

YIMBY has an exclusive look at the latest renderings for THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of amenities. Rafael de Cardenas is the interior designer for the amenity spaces and the homes, which are being marketed by Corcoran Sunshine Marketing Group and will include half-floor two- and three-bedroom units, full-floor four- and five-bedroom homes, a single free-standing townhome, and a duplex penthouse. Press Builders is the general contractor for the project, which is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small extensions to East 74th and East 75th Streets.

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XXXX has an exclusive look at the latest renderings for THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and a collection of amenities. Rafael de Cardenas is the interior designer for the amenity spaces and the homes, which are being marketed by Corcoran Sunshine Marketing Group and

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The 32-story residential tower will house 42 luxury condos, including a duplex penthouse, and a bevy of luxury amenities. New York City’s ever-evolving skyline will soon welcome THE 74, an all-new luxury condo tower on Manhattan’s Upper East Side. Rising 32 stories above the corner of East 74th Street and Third Avenue, THE 74 is a boutique luxury condo building with just 42 luxury residences. It’s situated within one of New York’s most affluent neighborhoods and just steps from many of the city’s most iconic landmarks. THE 74 was developed by Elad Group and conceptualized by architect Pelli Clarke and Partners, with interiors by renowned designer Rafael de Cárdenas.

From a resort community in St. Maarten to a new tower in Las Vegas, take a look at a handful of forthcoming residences around world The latest condo developments, many designed by famed architects and interior designers and appointed with high-end finishes and custom furnishings, are placing a priority on creating extraordinary and even exotic all-encompassing experiences that rival those of the world’s top resorts and vacation spots. Boutique projects offer the exclusivity and privacy of gated communities while still being in the center of their respective cities. Tall towers and large complexes become vibrant, attraction-laden self-sufficient pseudo neighborhoods in and of themselves. Prompted by purchasers, developers keep upping the ante on amenities, equipping their projects, which tout tons of natural light and outdoor spaces, with everything from pet spas to resort-style services that run the gamut from health coaches to concierges. Here are five condo developments around the world that are launching sales in 2024 that go far beyond book-matched veneers, rare marbles and high-end appliances.

Kicking off YIMBY’s annual year-end construction countdown of the 31 tallest buildings under construction in New York City is THE 74, a rising 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners with SLCE Architects as the architect of record and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 42 condominium units and an accompanying collection of residential amenities.

Nestled at the heart of Manhattan's Upper East Side, a new icon emerges: THE 74. This 32-story tower, designed by the renowned Pelli Clarke & Partners, is not just a building; it's a statement. With Elad Group at the helm, known for transforming landmarks like The Plaza Hotel into modern marvels, THE 74 is set to redefine luxury living in one of New York's most prestigious neighborhoods.

General contractor, PRO, has now formed over half of the superstructure for a 33-story, residential tower, going up at 1299 3rd Avenue on Manhattan's Upper East Side. Developed by PRO and known as "THE 74", the building will contain just PRO condo units. Given their size, these will presumably be luxury residences. Units will be offered in two to five-bedroom configurations, as well as a duplex penthouse. The development will also consist of a detached townhouse unit.